Senior Communications Strategist
Department: Communications, marketing, and public relations
Strategy & Communications
Drive campaigns, solutions, and strategies with creativity and innovation to solve digital marketing needs for the corporation and related entities.
Demonstrate a keen understanding and capabilities of social media and digital advertising platforms including Facebook, Instagram, GoogleAds, YouTube, LinkedIn, etc.
Oversees social media content planning, production publishing, and community management for all social platforms.
Analyze data, interpret underlying trends, and propose actions with support from communication staff and other internal teams.
Collaborates with videographers, photographers, and copywriters to create engaging social media content supporting key growth objectives for the brand.
Synthesize performance insights, and exercise cohesive storytelling, with viable presentation skills to present to key stakeholders.
Lead digital strategy projects from start to execution, providing quick action, sound judgment, enhancements, and recommendations.
Ability to develop a multichannel digital plan, including SEO and optimization, social media content creation, and monitoring.
Act as a communications contributor who regularly attends and participates in meetings, while executing and reporting on tactics to support brand priorities.
Communicates monthly production plans and content calendars to internal stakeholders.
Collaborates with internal teams to support programs and year-round activities.
Networks with personalities, influencers, and dignitaries and represents the brand at events.
Ability to think strategically and execute with quick, efficient, and methodical action.
Brand & Collateral
Actively monitor to ensure proper and consistent use of logos and other graphic elements.
Coordinate the consistent appearance of all print and electronic materials such as letterhead, use of logos, brochures, flyers, posters, postcards, billboards, emails, social media, radio, etc.
Post to social media regularly and draft content for a range of channels including emails, newsletters, websites, blog posts, presentations, articles, etc.
Monitor trends and review the effectiveness of implemented projects with adjustments when necessary.
Write, update, edit, and oversee the production and design of printed materials including brochures and public education materials.
Generate reports to gauge the effectiveness of communications and then develop action plans to continuously improve and innovate our marketing and communications.
Develop, implement, and monitor systems and procedures necessary for the smooth operation of the marketing/communications/public relations function.
Education and/or Experience
A bachelor’s degree in marketing, public relations, or journalism from an accredited college or university is required. A graduate degree in a related field is desirable.
Minimum of 5 years experience in marketing, communications, or public relations with demonstrated success, preferably in the not-for-profit or association sector.
Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, and public relations activities.
Understanding of graphical elements and presentation software such as Canva, PowerPoint, Excel, and Adobe Creative Suite is desirable.
Strong creative, strategic, analytical, organizational, and personal sales skills.
Demonstrated successful experience writing press releases, making presentations, and negotiating with media.
Computer literacy in word processing, database management, and page layout.
Commitment to working with shared leadership and in cross-functional teams.
Strong oral and written communication skills.
Ability to manage multiple projects at a time.
Experience working with internal collaboration tools, such as SharePoint, Microsoft Teams, and Intranets, while working collaboratively with different teams across an organization.
We are a faith-based organization.